Results driven marketing leader with proven success in guiding cross-functional teams, optimizing digital campaigns, and leveraging data-driven decision making to expand market share. Recognized for driving brand growth, mentoring teams, and executing strategic initiatives that deliver measurable business impact.
SKILLS
• Digital Marketing (SEO, SEM, PPC)
• Campaign Management & Optimization
• Data Analysis & Performance Metrics
• Social Media Marketing & Content Strategy
• Brand Positioning & Market Research
• Budgeting & Resource Allocation
• Customer Segmentation & Targeting
• CRM & Email Marketing Automation
• Lead Generation & Conversion Optimization
• Relationship Building & Stakeholder Engagement
• Product Launch & Lifecycle Management
• Marketing Analytics & Reporting
EXPERIENCE
Deibel Laboratories, Niles IL- Marketing Manager
June 2023 – Present
- Reallocated marketing spend based on rigorous performance analytics, eliminating waste in underperforming channels to achieve a 24% improvement in ROI efficiency.
- Collaborated with sales leadership to synchronize marketing workflows with revenue goals; utilized Salesforce and HubSpot to increase down-funnel conversions by 14%.
- Directed cross-departmental teams through high-stakes projects and mentored junior staff on CRM best practices and data-driven marketing execution.
- Negotiated favorable terms for the acquisition and licensing of Salesforce Marketing Cloud, ensuring cost-effective integration into the company’s tech stack.
Deibel Laboratories, Niles IL- Marketing Associate
June 2021- June2023
- Directed a full-scale digital rebrand, migrating to a WordPress ecosystem optimized for long-tail keywords and SEO best practices; aligned social media content with new brand positioning to drive consistent engagement and cross-channel visibility. resulting in a 73% increase in organic search traffic and a 25% rise in social media year after year.
- Engineered a new SEO and keyword optimization strategy during the site rebrand, resulting in enhanced organic search presence and brand visibility.
- Integrated social media workflows with website content to improve market positioning and ensure consistent brand messaging across all platforms.
- Coordinated marketing materials and outreach logistics for major industry trade shows, including initial planning for IPPE engagements.
IST Management, Chicago — Digital Technology Supervisor/ Marketing Assistant
September 2018 – April 2021
- Led cross-functional collaboration on RFPs, portfolios, and client deliverables, ensuring brand alignment and timely execution.
- Oversaw staff adoption of optimized file search systems, training colleagues during the shift to remote operations in the COVID-19 pandemic.
- Assisted the onsite team with organizing and promoting the company’s participation in the annual Race Judicata event.
- Supervised daily operations of attorney-client liaison team, ensuring continuity of communications and technical support.
Whole Foods Market, Chicago — Graphic Designer/ Marketer
January 2012 – April 2017
- Directed store-level event activations, training staff on execution and capturing customer insights that boosted sales.
- Created store promotional material for retail, print, ad, internet, and social media with company-provided design packages.
- Managed cross-store teams and workflows, ensuring on-time delivery of promotional campaigns.
- Combined Adobe Creative Suites software and traditional art skills to create custom-made graphics and artwork, while adhering to company-wide and vendor branding standards.
EDUCATION
Associates in Business Marketing– Wilbur Wright College- Spring 2026
Completed Relevant Coursework in Media Arts and Animation -The Illinois Institute of Art Chicago – Chicago, IL
Certificate- UI/UX Design– General Assembly
HubSpot Marketing Software Certification– HubSpot
Google Data Analytics Certificate– Coursera