Results driven marketing leader with proven success in guiding cross-functional teams, optimizing digital campaigns, and leveraging data-driven decision making to expand market share. Recognized for driving brand growth, mentoring teams, and executing strategic initiatives that deliver measurable business impact. 

SKILLS

EXPERIENCE

Deibel Laboratories, Niles IL- Marketing Manager

June 2023 – Present

• Reallocated marketing spend based on rigorous performance analytics, eliminating waste in underperforming channels to achieve a 24% improvement in ROI efficiency.
• Collaborated with sales leadership to synchronize marketing workflows with revenue goals; utilized Salesforce and HubSpot to increase down-funnel conversions by 14%.
• Directed cross-departmental teams through high-stakes projects and mentored junior staff on CRM best practices and data-driven marketing execution.
• Negotiated favorable terms for the acquisition and licensing of Salesforce Marketing Cloud, ensuring cost-effective integration into the company’s tech stack.

Deibel Laboratories, Niles IL- Marketing Associate

June 2021- June2023

• Directed a full-scale digital rebrand, migrating to a WordPress ecosystem optimized for long-tail keywords and SEO best practices; aligned social media content with new brand positioning to drive consistent engagement and cross-channel visibility. resulting in a 73% increase in organic search traffic and a 25% rise in social media year after year.
• Engineered a new SEO and keyword optimization strategy during the site rebrand, resulting in enhanced organic search presence and brand visibility.
• Integrated social media workflows with website content to improve market positioning and ensure consistent brand messaging across all platforms.
• Coordinated marketing materials and outreach logistics for major industry trade shows, including initial planning for IPPE engagements.

IST Management, Chicago — Digital Technology Supervisor/ Marketing Assistant

September 2018 – April 2021

• Led cross-functional collaboration on RFPs, portfolios, and client deliverables, ensuring brand alignment and timely execution.
• Oversaw staff adoption of optimized file search systems, training colleagues during the shift to remote operations in the COVID-19 pandemic.
• Assisted the onsite team with organizing and promoting the company’s participation in the annual Race Judicata event. 
• Supervised daily operations of attorney-client liaison team, ensuring continuity of communications and technical support.

Whole Foods Market, Chicago — Graphic Designer/ Marketer

January 2012 – April 2017

• Directed store-level event activations, training staff on execution and capturing customer insights that boosted sales.
• Created store promotional material for retail, print, ad, internet, and social media with company-provided design packages.
• Managed cross-store teams and workflows, ensuring on-time delivery of promotional campaigns.
• Combined Adobe Creative Suites software and traditional art skills to create custom-made graphics and artwork, while adhering to company-wide and vendor branding standards.

EDUCATION

Associates in Business Marketing– Wilbur Wright College- Spring 2026

Completed Relevant Coursework in Media Arts and Animation -The Illinois Institute of Art Chicago – Chicago, IL

Certificate- UI/UX Design– General Assembly

HubSpot Marketing Software Certification– HubSpot

Google Data Analytics Certificate– Coursera